The annual Revenue Kickoff event no longer involved company-assisted creative design. We relied extensively on our contracted production company to handle the design and production of all creative assets. While maintaining the event's branding integrity, our goal was to reduce the amount of design work required, enabling us to allocate more of our production budget to other areas.
To achieve this, I implemented several key changes. First, I standardized the event logo, ending the practice of redesigning it each year to align with the evolving event aesthetics. Additionally, instead of giving the event its own distinct visual style, I repurposed the style of our company's flagship event, held 3-4 months prior to the Revenue Kickoff. This strategic shift allowed us to recycle existing designs, ensuring a consistent brand identity across our events. It also expedited the design process for both on-stage presentations and branded materials, resulting in significant cost savings by reducing the need for third-party design services.
Displayed are just a few of the onsite assets we used for RKO 2023.
wIFI CONNECTION GUIDE ATOP CUSTOM VINYL FOR HOTEL TABLES.
BACKDROP AND LECTERN FOR BREAKOUT ROOMS. NO YEAR OR SPECIFIC BRANDING STYLE ALLOWS FOR REUSE YEAR AFTER YEAR, SAVING TIME AND MONEY.
it dESK FOR rEMOTE WORKERS TO GET THEIR LAPTOPS SERVICED
EVENT MOBILE APP HOMEPAGE
MOBILE APP VENUE MAP
Reader Board DISPLAY WITH PRODUCT-SPECIFIC COLORING
READER BOARD FOR CUSTOM STRETCH DISPLAY
