ROLE: Event lead and budget owner. Managed event flow, events team, executives, sourcing, contracts, and vendors.
CONTEXT: $150K offsite in Atlanta, GA. This evening activity is part of a 3-day, 4-night, $3.1M sales kickoff event.
OBJECTIVE: The purpose of this event is to get attendees out of the hotel/event space after a long day of keynotes, breakouts, and workshops. With sales kickoff rotating between different US cities and hosting 750 attendees from 11 countries, the offsite strives to highlight a local attraction.
HIGHLIGHTS: Attendees enjoyed a night at the world-famous Georgia Aquarium. A complete buyout allowed us to transform the space with:
• custom event branding
• DJ and dancing
• food & beverage (provided by Wolf Puck Catering)
• acoustic guitarist in the main exhibit
• branded SCUBA diver for selfies and official photographs
• continuous shuttles, allowing attendees the freedom to arrive/depart at their convenience
